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Fundraising 101: Training

Introduction

• Believe in yourself

• Believe in your cause

• Believe in the product

For any fundraiser to be truly successful it takes a little extra work. Just saying "do you want to buy this for my organization" is fine, but excitement builds excitement. Have fun with your fundraising project. Your enthusiasm will rub off on the people that you share your fundraising project with. Look at the following example:

 

Example: "Hi, I am going on a school trip and we found a company that has provided us with these super discount cards to help us raise money. Take a look at this!(As you hand it to them). These cards have all kinds of "buy one, get one free" offers and these really cool key-tags for Subway and Boomers. Best of all, it is reusable over and over. It has hundreds of dollars in savings and we are only selling it for ten dollars! Would you mind buying a couple to help support our fundraiser?".

 

People like to give to a good cause, but if there is a benefit for them, they will be more likely to buy from you.

 

Selling is Fun

Here is a great chance for you to try something fun...selling! Make it a game. Tell and show everyone! You can be excited, creative, goofy, or whatever feels natural, but never get discouraged. Selling may be a little uncomfortable, but remember a few things. First, you are working for a good cause. Second, your are offering a great service. Third, you don't have to do it alone.

 

Multiply Your Efforts

Find some people to help you sell your cards. Parents, grandparents, aunts, uncles, friends and neighbors are great candidates to help you sell more cards! When I was a kid I would ask my dad to take my fundraisers to work with him. I have done the same with my kids. People like to support their friends, relatives and co-workers as well as their community.

 

Just because you are talking to one person doesn't mean that they will only need or want one card. Some people will buy more for a spouse, their kids, their friends, etc. All you need to do is ask. You can ask up front or wait until after they have committed to buying one.

 

Examples: "How many cards would you like?", "Would your husband/wife like to have a Subway key-tag too?", "Do you have any friends that might want one too?". "You know, I have a lot of cards to sell. Would you mind buying an extra card for someone else in your family?", "These cards make great gifts! Do you know anyone else that would like to save some money?".

 

Keep in mind that many people and businesses will donate millions of dollars to charities this year. With this fundraiser they can donate money and receive something in return. Also keep in mind that when they purchase cards from a non-profit fundraising group they can write it off as a tax credit! In a nutshell, this card can put money back in their pockets in more ways than one!

 

Set Goals

Goal setting is important. Have you ever heard of a "round tuit"? As in, "I will get around to it". If you don't know where you are going how can you get there? Get your Fundraiser GPS! "Goals Perpetuate Sales" or "Goals Produce Sales". Is 100 cards hard to sell? Not if you put your mind to it and have fun. Write down your goals and set a realistic time-frame for you to reach them.

 

To help you attain your goals make a list of all of the people you know and things you can do to sell your cards. Some stores, with their permission, will even let people set up a table for fundraising at their front door!

 

Know Your Product

Our card offers consumers a tremendous savings! Read more about the cards on this website. The card pays for itself in one or two uses. One free pizza can easily be a $10 value. One round of miniature golf can be $5-$8. Even a large fountain drink can be $1.50 to $2.50. This card offers people a convenient, no-hassle way to save without having to clip coupons or remember special codes from the tv or radio! It fits in a wallet or purse and has unlimited uses! Also, more offers are available to card holders online, with more being added all the time.

 

Be Safe

Please be careful if you decide to market to strangers. If you are a minor, ask permission from your parents before you do anything. It is also a good idea to take them with you. Use the buddy system. Always go with a friend. Don't solicit where you feel uncomfortable or cannot be seen. Do not sell where there is a posted "no soliciting" sign. Be respectful and polite to everyone whether they are nice to you or not.

 

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Video and blog coming soon! We will be posting ideas from other people that have had success in selling for their fundraisers!